Last updated: June 2026
Alfa Western Wear Corporation (“Alfa Western Wear,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website, alfawesternwear.com (the “Site”), how we use and share it, and the choices and rights you have regarding your information.
By using the Site, creating an account, or placing an order, you agree to the practices described in this Privacy Policy.
Alfa Western Wear Corporation is a Texas-based retailer of western boots, apparel, and accessories. We ship exclusively within the United States.
You can contact us regarding this policy at:
Alfa Western Wear Corporation
5300 San Dario Avenue, Suite 206
Laredo, Texas 78041-3002
Phone: +1 956-462-5300
Email: alfawesternwearcustomerservice@gmail.com
We collect information in the following ways:
Information you provide directly. When you create an account, place an order, sign up for our Early Access SMS program or newsletter, request an exchange or refund, or contact customer support, you may provide:
Payment information. Payment card and related details are collected and processed directly by our payment providers (described below). We do not store full payment card numbers on our own servers.
Information collected automatically. When you visit the Site, we and our analytics and advertising partners automatically collect certain technical information, including your IP address, browser type, device information, pages viewed, referring URLs, and browsing activity on the Site. This is collected through cookies and similar technologies (see “Cookies and Tracking Technologies” below).
We use the information we collect to:
We use WooPayments, which processes payments through Stripe, to handle transactions on our Site. Depending on your selection at checkout, payments may also be processed through PayPal, Apple Pay, Google Pay, Afterpay, Affirm, Klarna, and Link.
When you make a purchase, the payment information you enter is transmitted directly to the applicable payment processor. These providers process your information in accordance with their own privacy policies and applicable payment-security standards (such as PCI-DSS). If you pay using PayPal, your transaction is handled through your PayPal account and is subject to PayPal’s own terms and privacy policy. If you choose a “buy now, pay later” or financing option (Afterpay, Affirm, or Klarna), that provider may collect additional information from you and make its own eligibility or credit determinations under its own terms and privacy policy.
We ship orders within the United States using UPS. To deliver your order and provide tracking, we share your name, shipping address, and order details with UPS.
We also offer Route (route.com) shipping protection. If you add Route protection to your order, your order and shipping information may be shared with Route to enable coverage and to process any shipping-related claims. Route processes this information under its own privacy policy. As noted in our Refund & Exchange Policy, Alfa Western Wear is not responsible for items lost or damaged in transit; for packages lost in transit, we handle claims with UPS on your behalf.
If you opt in to our Early Access SMS Program, we collect and use your mobile phone number to send sign-up confirmations and notifications about limited-edition products. Your mobile phone number and SMS opt-in consent will never be sold, shared, or rented to third parties for their own marketing purposes.
You can opt out at any time by replying STOP to any message, or reply HELP for assistance. Message frequency varies, and message and data rates may apply. Full details are available in our SMS Terms.
We may send you transactional emails relating to your account, orders, and customer-service requests. If you sign up for our newsletter or mailing list, we may also send you promotional emails; you can unsubscribe at any time using the link in those emails or by contacting us. Opting out of marketing emails does not affect transactional messages necessary to fulfill your orders.
We use cookies and similar technologies to operate the Site, remember your preferences, maintain your cart and session, analyze traffic, and support advertising. Specifically, we use:
These partners may collect information about your activity on our Site and across other sites and services. You can learn more about Google Analytics opt-out tools at tools.google.com/dlpage/gaoptout, and you can manage ad preferences through Meta’s settings. Most browsers also let you refuse or delete cookies through their settings, though some features of the Site may not function properly if you do.
We do not sell your personal information for money. We share personal information only as described in this policy, including with:
Please note that sharing personal information with advertising partners through cookies (such as the Meta Pixel) may be considered “sharing” or a “sale” of personal information under certain state privacy laws. See your rights below.
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to maintain your account, complete transactions, provide customer service, and comply with our legal, tax, accounting, and fraud-prevention obligations.
We use secure checkout systems and reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.
While we sell boots and apparel designed for children, our Site is intended for use by adults. You must be at least 18 years old to create an account or place an order, and purchases of children’s items are intended to be made by an adult on a child’s behalf. Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us personal information, please contact us and we will delete it.
If you are a California resident, you have the right to:
To exercise these rights, contact us at alfawesternwearcustomerservice@gmail.com or +1 956-462-5300. We will verify your request before responding and will not require you to create an account to submit a request. You may use an authorized agent to make a request on your behalf.
California exotic-animal sales restriction. Independent of this Privacy Policy, California Penal Code 653o restricts the import and sale of products made from certain exotic animals, including Teju and ring lizard. As a result, we are unable to sell boots or accessories made from those and certain other restricted materials to customers with California addresses. Most other products on our Site remain available for shipment to California.
Residents of certain other U.S. states may have similar rights to access, correct, delete, or obtain a copy of their personal information, and to opt out of targeted advertising or the sale of personal information. To exercise any rights that may apply to you, please contact us using the information above, and we will respond as required by applicable law.
Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
We may update this Privacy Policy from time to time. When we make material changes, we will revise the “Last updated” date above and post the updated policy on this page. Your continued use of the Site after changes take effect constitutes acceptance of the revised policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Alfa Western Wear Corporation
5300 San Dario Avenue, Suite 206
Laredo, Texas 78041-3002
Phone: +1 956-462-5300
Email: alfawesternwearcustomerservice@gmail.com
